Free

Brand purpose: charity friend or foe? - a Masterclass with Weber Shandwick

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Weber Shandwick Office 2

Waterhouse Square

140 Holborn

London

EC1N 2AE

United Kingdom

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Brand purpose: charity friend or foe?

We've teamed up with Weber Shandwick - one of the world's leading global public relations firms - to bring you a free half-day masterclass on the rise of brand purpose, how charities can get involved and the potential pitfalls.

Brand purpose sets out how a company intends to change the world for the better and it’s a hot topic. In today’s world – and with the rise of Gen Z ‘The Purpose Generation’ – big brands and corporations are becoming increasingly socially and environmentally aware. Global giants like Unilever are building purpose into their proposition, but what does this mean for the charities on the front line of the causes?

Is this a great opportunity for our sector or do charities need to tread carefully before aligning themselves with big brands?

Learning Outcomes

This masterclass will provide insight and answers to the questions outlined below


  • What does the explosion of brand purpose really mean for charities?

  • The do’s and don’t: what can we learn from the brands authentically leaning in & getting real engagement?

  • Looking ahead: what are brands focusing on in 2020; where should charities concentrate their efforts?


The training will be followed by mentoring and discussion groups. Attendees will be allocated groups based on their charitable focus, to discuss with PR industry experts how charities and brands can collaboratively build innovative projects that authentically amplify social purpose and impact.


Level:

This event is aimed at charity professionals who have communications as part of their job role and senior leaders who are interested in developing their organisation’s digital communications. 

Please note that places will be served on a first come first served basis.

Date and Time

Location

Weber Shandwick Office 2

Waterhouse Square

140 Holborn

London

EC1N 2AE

United Kingdom

View Map

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