Brand Story Telling

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Event description


Our lessons give you the opportunity to acquire and deepen your business, multimedia and marketing knowledge, while we have designed our lessons for you in a targeted and timely manner, especially as the Web 2.0 and special Social Media platforms have led to globalization and internationalization.

The seminar

In this seminar, the expert Naomi Mc Laughlan elaborates upon the notion that Storytelling is the heart of communication, which affects consumers in the way the learn to appreciate the advantages and attributes of a business, including a brand, product and / or service.

Seven different elements of storytelling in a business environment context are the focus of the seminar and are explained in detail, which will allow you to take the aspects into consideration to tell a compelling brand story, that engages your potential and current customers and clients.

Duration of the seminar

90 minutes

The seminar content

Topics include:

• Storytelling; the heart of all communication

• Mediums

• Important aspects to consider

• Brand Narrative

• Brand Story

• Brand Story Boarding

• Brand Journey

Target audience

The seminar is addressed to the following participants;

  • Founders / CEOs
  • B2B & B2C marketers
  • Solopreneurs, entrepreneurs and start-ups
  • Small and medium-sized enterprises
  • In-house marketing executives
  • Marketing & Sales Manager
  • Executives and communicators in corporate services companies
  • Communication companies / advertising agencies
  • Coaches for executives


Marketing knowledge is an advantage, but not necessary.


The seminar contents are presented, partly interactively worked out and deepened by means of practical exercises.

Our services - You will receive:

Training documents as a leaflet PDF (via email)

Your personal certificate of participation

Please note:

This FREE ticket is part of our Buy1Get1 Free promotion, so please purchase your ticket at, to validate this ticket. Both tickets must be presented at the seminar to access the event. Thank you!

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