£35

Brand Storytelling Workshop & Panel

Event Information

Share this event

Date and Time

Location

Location

Craft Scotland: Head Office

Castle Mills, Studio 6 & 7

2 Gilmore Park

Edinburgh

EH3 9FN

United Kingdom

View Map

Refund Policy

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Event description
This workshop will give you the tools to tell your maker story through content, branding, campaigns, websites and social media.

About this Event

About

At its heart, marketing is telling engaging stories to connect with your customers. This workshop will give you the tools to tell your maker story through content, branding, campaigns, websites and social media.

The morning session with Veronique AA Lapeyre (Head of Communications & Digital, Craft Scotland) will provide you with an overview of online and offline marketing and practical tools to create content.

In the afternoon, you will hear from designer/maker Marion Parola of Bespoke Atelier, branding expert Jonny Mowat of O Street, and how luxury weavers Araminta Campbell tell their brand story with Kesley Johnston (Brand Manager).

The afternoon talks will be followed by a panel discussion and Q&A hosted by Veronique AA Lapeyre.

Maker testimonials about COMPASS: Brand Storytelling Workshop

“Very stimulating, enjoyable and inspiring. Made me realise that I have a lot still to do on the marketing front.”

“I felt reassured and like I had the tools to then go forward with new marketing strategies which felt right for my business.”

“I would very highly recommend it to any craft maker at all. Hugely helpful and specific for the needs of small businesses.”

What will you learn?

Developing content

Having the right content on your website and social media channels will drive sales and raise brand awareness. Veronique AA Lapeyre, Head of Communications & Digital, Craft Scotland will share her insights into what makes good content, practical tips from creating content and how to use social media channels to your advantage.

Branding your business

Telling a consistent brand story helps your customer understand who you are and what your values are. Jonny Mowat joins us from O Street to discuss their approach to branding and specifically how they work with clients from start to finish to help them tell an engaging brand story.

Visit www.ostreet.co.uk

How to develop a campaign

Kelsey Johnson, Brand Manager at Araminta Campbell, will share their approach to marketing at this luxury handweaving company. From developing video content to marketing campaigns, learn how their brand values influence who they work with and how they craft their unique narrative.

Visit www.aramintacampbell.co.uk

Learning from experience

Marion Parola, Director and co-founder Bespoke Atelier, shares what she has learned about telling her brand story to different client groups. Marion has experience in promoting her multi-disciplinary practice to a wide range of clients including interior design, architecture and public projects.

Visit www.bespokeatelier.co.uk

About COMPASS

COMPASS is Craft Scotland’s learning and development programme created specifically for makers. COMPASS focuses on developing craft talent and equipping individuals with the necessary skills to create a sustainable craft practice. COMPASS offers a unique mix of active learning, residentials, mentoring and 1:1 specialist advice.

Craft Scotland has created three programmes to provide support for a wide range of craft careers: Next Generation, Emerging Maker and Established Maker. Participants can cultivate networks and develop their knowledge about selling effectively, marketing, entrepreneurship and more.

This programme is generously supported by the William Grant Foundation and Creative Scotland.

About Craft Scotland

Craft Scotland is the national development agency for craft. We put makers at the heart of all we do, championing diverse and high-quality contemporary craft. Craft Scotland is a registered charity supported by Creative Scotland.

Multi-Workshop Discount

The Brand Storytelling Workshop & Panel is part of our COMPASS: Emerging Maker 2020 Programme.

It is one of three one-day workshops that are available to book; Principles Finance & Funding, Brand Storytelling Workshop and Maker Journeys in Focus. Additional places are reserved for the COMPASS: Emerging Maker Programme 2020 cohort.

If you are interested in booking all three workshops, please buy a ticket here to receive a multi-workshop discount of 10%. Instead of £105, you’ll pay £94.50.

This discount ends at 3.30pm, Mon 9 March 2020.

These workshops are subsidised by Craft Scotland to ensure that more makers have access to quality learning and development opportunities.

Venue & Access information This workshop will be held at the Craft Scotland office.

Our address is Studio 6 & 7, Castle Mills, 2 Gilmore Park, Edinburgh EH3 9FN.

The Craft Scotland office is on the first floor of the Creative Industries hub, towards the rear of the Castle Mills building.

Access Castle Mills is fully accessible throughout with a lift, accessible toilets and an accessible shower. There is currently no blue badge designated parking in the vicinity of the Craft Scotland Office.

Please contact us in advance to discuss any access requirements and we will make suitable arrangements.

Email address: hello@craftscotland.org / Telephone: 0131 357 3288

Travel Craft Scotland advocates for green travel and encourages staff and visitors to utilise public transport, walk or cycle wherever possible when visiting and/or working in the Craft Scotland office.

Our office is near a cycle route, several bus stops are nearby, and we are a 10-minute walk away from Haymarket train station.

Download a detailed travel guide to our office.

Share with friends

Date and Time

Location

Craft Scotland: Head Office

Castle Mills, Studio 6 & 7

2 Gilmore Park

Edinburgh

EH3 9FN

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Save This Event

Event Saved