£1,000

Brand vs bland: profitable language for business.

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Location

Location

Big Fish® Design Limited

15 Lots Road

London

SW10 0QJ

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

The day is a workshop that pivots around a definition of 'the brand idea' with specific reference to writing.

Exercise based, an element of ambush serves to dramatize the experience. Fun and engaging, the material encourages discovery and learning through participation, rather than lecturing. There is contextual discussion and feedback throughout.

Morning: Exercises to overcome block, identify a strategy, increase audience empathy, personalize the message to heighten impact, define and identify idea, compress thinking, increase passion/conviction.

Afternoon: Review of specific techniques to provide a writer's toolbox – further compression, headline generation under pressure, techniques for broadening approach to one topic, sequencing of information, concluding teamwork idea exercise to produce a campaign.

The session takes place in a light, airy studio by the River Thames. A first class lunch will be provided.


THE COURSE SUITS:

· Entrepreneurs, brand owners and decision-makers who wish to communicate efficiently and powerfully

· Anyone responsible for customer service where on-brand messaging would be a commercial advantage.

· Managers who find themselves having to direct, control or write copy for their own businesses 
 


· Anyone who wishes to master the art of writing clearly and persuasively

· Web content communicators who would wish to incoproate more idea-centric messaging.


LEARNING OUTCOMES:

By the end of this workshop, participants will:

  • possess a broader context in which to situate their writing

  • understand how to define rapidly their own workable strategies

  • know how to be a better self starter

  • appreciate how to keep the audience in mind

  • have practiced how to order their arguments more compellingly

  • have worked through several compression exercises

  • have identified different techniques for generating headlines rapidly

  • have learned how to access more richly persuasive content

IN ADVANCE:

- There will be some simple, hopefully enjoyable homework to complete in advance of the day, which will be sent via email.

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Date and Time

Location

Big Fish® Design Limited

15 Lots Road

London

SW10 0QJ

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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