Branded Content Research Network Seminar 2: Industry-Academic Research Collaboration

This event is the second of a series of four seminars for an academic network project supported by the Arts and Humanities Research Council. The event will focus on academic-industry research collaboration and involved contributions from academic researchers, branded content industry practitioners and key industry trade bodies including Andrew Canter Global CEO of the Branded Content Marketing Association. Speakers will include Associate Professor Catherine Johnson, author of Branding Television (Routledge, 2012) and co-author with Prof. Paul Grainge of Promotional Screen Industries (Routledge, 2015) and Prof Iain MacRury, Deputy Dean Research and Professional Practice, Bournemouth University and co-investigator Branded Content Research Network.