A free workshop delivered by Franks & Co Trademark Attorneys and Marie-Louise a Graphic Designer and founder of Lovely Designs. This workshop provides an opportunity to explore creating and protecting a brand.
What is a logo? - what is a tag line? - why it's important for a business? - tips for naming your business.
What is branding? - what it is and why it's important for a business.
Logo design - tips on sourcing designers and suppliers to create the logo to suit a range of budgets and needs.
Branding - applying the logo - how to spread the brand message - applying the logo to: business cards, flyers, marketing, websites and social media.
Trade marks - Brief overview of pre and post registration trade mark law and discussion on filing a good trade mark application.