Branding and storytelling - important for selling on an online marketplace?

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Online event

Event description
Introduction to branding and story telling for online markets with an introduction to Melted Inside the online artisan food store.

About this event

Event Overview

This session will introduce you to a walkthrough of how a producer can make the best use of an online platform, in particular, to adopt a story-telling approach to attract interest in your products and brand. Tips picked up in this webinar, could well be the one thing that sets your products apart from the crowd.

Who Should Attend?

Food and Drink Producers who are new to selling online.

Producers who would like to improve their existing listings.

Producers who have their own eCommerce websites.

What will be covered:

  1. Branding and story-telling to enhance interest in your products
  2. Entice customers into reading interesting information about your products so they can see the history and passion that has gone into its production
  3. Create a good and lasting impression

Learning Outcomes:

  1. Tips to evaluate your brand and its success online
  2. Checklist of items to get ready for selling online
  3. Tips to ensure your customer has a positive experience


Candy Bowles, Founder of Melted Inside, an online marketplace with over 1200 products and c.150 active makers.

Before founding the business Candy worked as a management consultant advising large and small businesses on growth strategy, M&A and change management. 

Candy's business acumen and passion for artisan food products are evidenced in her website, that recreates the feeling of walking around your favourite independent retailer, picking up special items to take home and share with your family.

Event and Booking Information

The webinar presentation will last for 30 minutes, with a further 30 minutes to allow all attendees to ask questions.

All our events are interactive, please try and join with a laptop or pc so you can engage fully in the experience, and keep your camera on so the presenters can connect fully with their audience.

Once you have registered and before the event, you will receive an MS Teams invitation, please click the link on the invitation to join the webinar.

The event is free of charge to all network members, if you are not yet a member, you will be signed up to this level of membership free of charge before the event taking place - automatically. The order form for the event will capture all the information required to invite you into network membership of the Food and Drink Forum.

If you wish to book onto more than one event, to save time please book your first one and then email who will ensure you are booked onto all the webinars you are interested in, you must tell us which event you have booked onto already, so we can copy your details.

If you cannot make the date and time, please do contact us and we will try our best to support you at a more convenient time.

We look forward to having you as part of our event.

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