Branding Basics (Workshop)

"Defining your brand to help you grow your business and attract the right customers for you"

Having a clearly defined brand is an essential part of attracting new clients and winning business. Yet the process of branding goes much deeper than a striking logo, a smart business card or a well-designed website.

As a business owner, you'll want to build your reputation and grow your business in a strategic and focused way, so understanding what your brand is and developing a clear set of brand values is an invaluable exercise to help you achieve this.

Your brand influences every part of how you run your business: From your marketing messages, to the way in which you deliver your products and services, even your decisions on business opportunities and what to say no to.

In this workshop you will be get the opportunity to:

• Define what your brand and what your brand values are

• Learn how to use your brand values to attract the customers / clients you want

• Learn a practical framework to help you embed your brand values within every part of your business in order to promote consistency of quality and standards and protect your reputation

Please note: You MUST register to attend for security purposes. If you are not registered, you will not be allowed entry.

About Juliette Brown and ‘The Good Coaching Company’

Juliette Brown is a Businenss Strategy Consultant, Leadership Coach and Trainer with an extensive media background (17 year career), supported by a broad range of professional training. She has worked within a wide range of business sectors in various shaped and sized organisations.

Since setting up 'The Good Coaching Company' in 2008, Juliette’s mission has been to give business leaders, and their senior management teams, essential business and leadership tools to help them navigate the best course in times of rapid growth and challenge.