We believe businesses that have true meaning at their core matter more to their customers. This process will help you to start to define yours.
Great branding can help you and your company:
- Gain customers and increase their engagement.
- Stand out for the right reasons.
- Communicate who you really are and tell the stories that matter to you.
- Build loyalty and trust.
Session Includes:
- Review of a brand questionnaire (sent to you ahead of time) to highlight opportunities and areas of interest.
- Mini Brand Audit – how is your brand perceived? How would you like to be seen?
- Is your brand authentic and saying what you would like it to say?
- Where do you want to go with your brand and how might you get there?
- An introduction to the four P’s – Personality, Proposition, Purpose and Principles
What you’ll leave with:
This workshop will help to find clarity around who you are and why people should support you. It will help you understand what you are doing right and how you could improve and grow.
In person or video call.
About your host:
Katie Steel is the Owner at Supafrank Design Studio and Associate at Philosophy at Work. Katie is a multidisciplinary designer and creative strategist who is fascinated by people and how they interact with products and brands. She comes from entrepreneurial roots and is not intimidated by making off-the-wall ideas work. She understands the power of human connections and recognises that our imperfections as well as our artistry are the very things that help us to connect.
Published: Designalicious, WGSN, Stylus, Viction:ary, Elle Decoration, The Huffington Post, We Heart, Design Week, Walking in the Rain & Four Legged Therapy, Creative Boom.
Clients Include: Octopus Publishing, RNLI, Jaguar Landrover, Disney Pixar, Love Brownies, Sophie Howarth, Inner Work Project, London Flower School, Philosophy at Work, Urban Curiosity, Grobag, Anorak, Museum of London, Lishman's, Warburtons, Creative Response and Lupus Films.
