This workshop is for artisan makers/producers that trade at local markets.

At the heart of a great business is a first class product or service and every business wants to be a customer’s ‘first choice’. Building and managing a brand can play a large part in making this happen and if you want to strengthen and manage the perceptions of your business, then a strong brand is needed.

Good branding elevates and differentiates your like-for-like products or services and gives your customers reason to choose you over your competitors.

The most important reason for branding is that it can help increase your sales.

Branding also encourages confidence and trust in your product/service and also develops the uniqueness of your product.

To help participants better understand the key elements of developing and building a brand and practical ways of applying it to your business. The masterclass with Valerie Brown will look at:

• Why is branding important
• Key brand building blocks
• Brand identity / personality type
• Key brand messaging and positioning strategy
• Brand visuals
• Brand communications and tone of voice
• Measuring brand effectiveness