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Location

The Clarence Centre for Enterprise and Innovation

6 Saint George's Circus

Room - DC12-13

London

SE1 6FE

United Kingdom

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Description

Branding

Creating a cohesive and impactful brand requires research, planning and exceptional execution. In this workshop, you will learn the fundamental elements and skills required to create your brand – and how to avoid time-consuming and costly mistakes.

You will leave this session with:

  • A better understanding of the marketing mix
  • A worksheet to help define your brand
  • Practical advice on implementing a brand
  • Software and resources for further study

About Richard

Richard Howarth is the Marketing Manager at LSBU’s Research, Enterprise & Innovation department. He leads the marketing across the department’s £8m+ European projects and is well placed to offer advice across the full marketing mix. Richard recently started his own creative business and has encountered first-hand the challenges, pitfalls and opportunities available to start-ups and SMEs.

Date and Time

Location

The Clarence Centre for Enterprise and Innovation

6 Saint George's Circus

Room - DC12-13

London

SE1 6FE

United Kingdom

View Map

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