Bread & Jam 2022: The UK's Biggest Food Founders' Festival

Bread & Jam 2022: The UK's Biggest Food Founders' Festival

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£42 – £300

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Business Design Centre

52 Upper Street


N1 0QH

United Kingdom

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Our Annual Festival Where 1000s Of Ambitious Food And Drink Brands Gather To Accelerate Their Growth

About this event

Show Guide Now Available! Check It Out Here.

Our legendary festival, powered by GS1 UK, returns on 19th and 20th July 2022 to the Business Design Centre in Islington, London. Since launching in 2016, the Bread & Jam Festival has grown to become the must-attend event of the year for hundreds of ambitious food and drink brands.

What's on at the Bread & Jam Festival 2022?

  • Two day, in person event held at the Business Design Centre
  • Over 70 hours of groundbreaking industry content
  • Be inspired by 100+ speakers from industry icons to thought leaders who have disrupted the market
  • Meet 60 industry experts, specially curated for working with fast growth food & drink brands
  • Apply to pitch to retail buyers
  • Network with 100s of like minded, ambitious food founders and build the connections you need
  • Get feedback from retail buyers at the Tasting Panel, powered by Squashed Pixel
  • Nail your Point Of Difference with bespoke advice from industry experts at the POD POD, powered by The Space Creative
  • Showcase your products as part of the Producers Table, powered by GS1

What's on the agenda?

  • Leaders Lectures (powered by Joelson): be inspired by the hottest thought leaders that have disrupted the industry including MOJU, Pip & Nut, Seggiano, the Co-Op, Olly's & Minor Figures
  • Shoptalk (powered by GJE): take part in lively panel discussions with successful food founders who have been there and done it, including Lucky Saint, Oggs, Rosie & Fern, BOL, Creative Nature, Griddle and Trip
  • Retail Buyers' Panels: understand the latest opportunities in retail, straight from the horse's mouth as retail buyers share what they're really looking for and how to get listed
  • Startup Studios (powered by Portt & Co): get the latest know how from seasoned industry experts and leave with tangible action points that you can apply immediately to your business
  • Growth Labs (powered by Opply): attend deep dive sessions for scaling brands that are past the startup stage on exporting, BCorp certification, foodservice, supply chain modelling and more

How do I pitch to retail buyers?

  • Apply to pitch to speciality, national and international retail buyers as part of the show, including Planet Organic, Ocado, Selfridges, Whole Foods Market, Gorillas, GoPuff and more
  • Pitching sponsored by The Food Mentor.
  • Retail buyers will review all applications and select the brands they wish to see
  • Successful applicants will be given a ten minute 1 to 1 slot with their retail buyer at the festival
  • Applications to pitch via our website open on 1st June
  • Pitching applications close 12pm 11th July
  • You must have a ticket to apply to pitch and you can apply to as many retailers as you wish

Who should be there?

  • Founders of emerging food and drink brands interested in accelerating the growth of their business
  • Early-stage entrepreneurs who want to understand the opportunities in the food and drink industry
  • Industry experts keen to give back to the industry and inspire the next generation of entrepreneurs
  • Team members of fast growth food brands looking to upskill and gather industry insights
  • Investors looking for food and drink startups keen to secure their first round of funding
  • Scaling food and drink brands keen to secure their next supermarket listing

I'm an industry expert. How can I exhibit or sponsor?

If you're an industry expert or service provider that loves working with emerging food and drink brands, please reach out to our Partnerships Manager, Kitty Watson: and she'll be able to take you through the opportunities for this year's festival and how you can get involved.

Bread & Jam 2022: The UK's Biggest Food Founders' Festival image

About Bread & Jam

Bread & Jam are the organisers of the UK's biggest food and drink founders' festival. This year's 2-day conference for emerging and scaling food and drink brands, will bring together entrepreneurs, innovators, investors, buyers, media and industry leaders.

There will also be opportunities to pitch your product to buyers from delis, foodhalls (Selfridges, Harrods, Fortnum & Masons), speciality retailers (Whole Foods, Planet Organic, Holland & Barrett), supermarkets (Ocado, Sainsbury's, Tesco, ASDA, Co-op and Morrisons).

Bread & Jam also run a comprehensive programme of socials, virtual workshops,1-day summits (Future & Plant Based) and their popular free Monday Motivation Panels.

Who are the founders?

Bread & Jam was founded by Jason Gibb and Tara Mei. Passionate about giving emerging brands the opportunities and network to succeed, they held the first food founders' festival in October 2016 at the Institute of Directors.

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