Lancashire Forum invites you to join our Masterclass with Louise Fowler, the marketing and digital specialist who launched the British Airways Executive Club and put the first beds on a plane, positioning BA as an industry leader.

Break the Mould: Customer-led Innovation
October 11th, Preston Mariott Hotel

Louise has further impressive history in driving innovation with a customer centric approach for The Post Office, The Co-operative Group, First Direct, Barclays and Brittania Building Society.

Gain insights as to how you can position yourself ahead of the competition and connect with customers in a digital age. With real examples of the impact of delivering game changing strategies, you will be inspired to focus on and improve your customer’s journey to significantly grow your business.

Timings

17.30 - Registration & Refreshments

18:00 - Masterclass and Q&A

19:15 - Buffet & Networking

20:00 - Close

Please note car parking for this event is free.

Should you have any dietary requirements please contact lancashireforum@lancaster.ac.uk

We look forward to seeing you there!

Please note: This event will be filmed for Marketing and PR purposes.

Lancashire Forum (delivered as part of Boost Business Lancashire) is a 6 month programme for directors and managers of ERDF-eligible Lancashire-based SMEs with real growth ambition. Over six months, you will learn the business development skills and tools to grow your business, through workshops delivered by business experts and leading academics at Lancaster University, a tour of operations at a large regional business to see best practice first-hand, and access to masterclasses with high profile inspirational speakers to challenge and inspire you. For more information contact us lancashireforum@lancaster.ac.uk or call 01524 593712.

Break the Mould: Customer-led Innovation. Oct 11th