BREAK ALL THE RULES…
AND WIN MORE BUSINESS!
- How to avoid the dreaded 'hope strategy'- where your sales and technical people provide unpaid consulting to prospects that will never become customers in the 'hope' that they will.
- Why traditional 'features and benefits' selling only serves to commoditise your products and services, driving down prices and margins.
- What to do when your competition uses 'smoke and mirrors' to get the prospect to believe they have a superior solution.
- Why too much product/service knowledge can actually hurt you.
Attend this high-octane, challenging event if:
- You are a senior decision-maker in Tech/IT/Digital, Advanced Manufacturing or Professional Services
- Your business is already doing pretty well
- You are committed to really making a change and gaining lift-off
Want more information before allocating a full morning of your valuable time to this event?
Yes, that makes sense ... Give Mark a ring on 07977 540216
09:00 - Networking with other business owners and executives
09.30 - Introduction to the session, expectations and take-aways to implement.
10:15 - Break out session, why are we here, what would we love to improve in our sales department?
10.45 - Buyer and seller, what is it with the relationship, is it like a dance?
11:00 - Break
11.45 - Alternative strategies and tactics to selling. "Break the rules and win more business"
12.20 - Lessons learned and what will I put into action?