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Beyond UGC: The Rise of Customer Co-creation
For years, brands have been using user generating content to engage their customers. According to Nielsen, 92% of consumers trust earned media – shares, reposts, reviews, recommendations or content picked up by third party sites – over advertising. Other studies show consumers trust user generated content more than all other forms of media - but what’s next?
How do brands properly engage with their fans/customers? How do you create great co-created content? What channels can you use? Join us and panel of experts to discuss how co-created content is on the rise and how brands and agencies alike are harnessing the power of their customer base to build a better business offering.
Carl Wong, CEO, LivingLens - Carl Wong is CEO of LivingLens, a technology business which captures & analyses video content at scale via speech, actions & sentiment. Prior to LivingLens, Carl led Insight at RSA Group before founding qualitative research agency Curiosity. He is married with 2 young children and a crazy dog, is a big fan of Liverpool Football Club.
Marina Cheal, Chief Marketing Officer, Reevoo - Marina has a blend of commercial, digital and marketing experience, with particular expertise in digital product development, e-commerce, content and social marketing. Her early career focused on building big audiences to grow revenues for high profile media brands such as Which?, FHM, Q, Heat, Empire, and the Nursing Times, winning several industry awards for best launched, best marketed brands and most innovative brand extensions.
More recently Marina has been working on a new proposition for Reevoo to help brands harness the power of social and user generated content to support and strengthen a brand’s marketing communications.
Adam Stamper, Founder, Hashtag'd - Adam Stamper is an ex-P&G brand marketer, with a passion for new tech and innovation. He is currently founder and CEO of a technology platform called Hashtag'd, working with some of the world's top brands and agencies to incorporate consumer content into their marketing communications at scale.
Liz Faber, Digital Strategist and EU Social Strategy Lead, SapientNitro - Liz has 13 years of experience in planning, strategy and agency management, covering many different aspects, categories and markets. She is proud to have worked for some great clients and brands: Aviva, BMW, Intel, Kraft, Nestle, P&G, Royal Mail, Sky and Tesco to name a few.
- 8.30am arrival for coffee, tea and networking
- 8.45am kick off
- 10.00am ends
The Club at The Ivy, 9 West St, London WC2H 9NE