Apr

Breakfast Event: Marketing within the Technology Sector

by On The Edge Live

Actions and Detail Panel

Sales Ended

Date and time

Thu, 19 April 2018

08:30 – 12:00 BST

Location

The Goldsmiths’ Centre

42 Britton St

London

EC1M 5AD

United Kingdom

View map

Refund policy

Refunds up to 30 days before event

Description

B2B Technology & Software Marketing - Positioning Your Brand & People As Trusted Authorities

Improvements in technology and data have not changed the fact that Business to Business is conducted Person to Person. B2B technology and software companies have a growing need to empower their sales teams and establish themselves as trusted advisors.

On April 19th we bring together experts from Tech Marketing, PR and Software to discuss how expertise can enable your firm's sales and marketing. During the morning you will hear from Stephen Waddington of Ketchum PR and Tony Tarquini of Pega Systems.

Featuring roundtable-style discussions, the sessions will cover:

How leaders in the technology, software and PR are leveraging their expertise to drive growth
How to effectively engage experts in the marketing and sales process but do so without consuming all their valuable time
What's needed to educate stakeholders and build a reputation as a recognised authority
How your firm can create an authentic, valuable and impossible to replicate competitive advantage using the expertise you have already available now

Agenda

08:30 - 09:00 Breakfast, Coffee, Event Opening & Networking

09:00 - 09:30 Presentation and Q&A - Stephen Waddington

09:30 - 10:00 Group Discussion

10:00 - 10:30 Coffee Break

10:30 - 11:00 Presentation and Q&A - Tony Tarquini

11:00 - 11:30 Group Discussion

11:30 - 12:00 Event Close & Networking

Speakers

Stephen Waddington | Partner & Chief Engagement Officer at Ketchum PR | Visiting Professor in Practice at Newcastle University

Stephen is responsible for driving the integration of digital and social capabilities in client engagements across the agency's international network. He is a change agent, ambassador and thought leader for the agency on modern forms of engagement and public relations practice. Stephen will be helping us understand:

· What companies and senior leaders within those companies should be doing to build their reputation as a recognised authority

· How leaders in the technology, software and PR are leveraging their expertise to drive growth

Tony Tarquini | Director at Pega Systems

Tony heads up Pega Systems' insurance business arm for EMEA. Tony sets European solution strategy, develops sales themes and drives real business benefits for one of the worlds most influential technology companies. As a thought leader and sales luminary, Tony will bring his considerable expertise to bear on the questions of:

· How experts can engage in the marketing and sales process without consuming all their valuable time

· What strategies technology firms should employ to engage their key business development prospects

Event Partners