Breakfast Event: Marketing within the Technology Sector
Event Information
Description
B2B Technology & Software Marketing - Positioning Your Brand & People As Trusted Authorities
Improvements in technology and data have not changed the fact that Business to Business is conducted Person to Person. B2B technology and software companies have a growing need to empower their sales teams and establish themselves as trusted advisors.
On April 19th we bring together experts from Tech Marketing, PR and Software to discuss how expertise can enable your firm's sales and marketing. During the morning you will hear from Stephen Waddington of Ketchum PR and Tony Tarquini of Pega Systems.
Featuring roundtable-style discussions, the sessions will cover:
-
How leaders in the technology, software and PR are leveraging their expertise to drive growth
-
How to effectively engage experts in the marketing and sales process but do so without consuming all their valuable time
-
What's needed to educate stakeholders and build a reputation as a recognised authority
-
How your firm can create an authentic, valuable and impossible to replicate competitive advantage using the expertise you have already available now
Agenda
08:30 - 09:00 Breakfast, Coffee, Event Opening & Networking
09:00 - 09:30 Presentation and Q&A - Stephen Waddington
09:30 - 10:00 Group Discussion
10:00 - 10:30 Coffee Break
10:30 - 11:00 Presentation and Q&A - Tony Tarquini
11:00 - 11:30 Group Discussion
11:30 - 12:00 Event Close & Networking
Speakers
Stephen Waddington | Partner & Chief Engagement Officer at Ketchum PR | Visiting Professor in Practice at Newcastle University
Stephen is responsible for driving the integration of digital and social capabilities in client engagements across the agency's international network. He is a change agent, ambassador and thought leader for the agency on modern forms of engagement and public relations practice. Stephen will be helping us understand:
· What companies and senior leaders within those companies should be doing to build their reputation as a recognised authority
· How leaders in the technology, software and PR are leveraging their expertise to drive growth
Tony Tarquini | Director at Pega Systems
Tony heads up Pega Systems' insurance business arm for EMEA. Tony sets European solution strategy, develops sales themes and drives real business benefits for one of the worlds most influential technology companies. As a thought leader and sales luminary, Tony will bring his considerable expertise to bear on the questions of:
· How experts can engage in the marketing and sales process without consuming all their valuable time
· What strategies technology firms should employ to engage their key business development prospects
Event Partners
Tickets are limited so don't delay, register now!
If you'd like to tweet about the event please use @OnTheEdgeLive
Questions?
If you have any questions about this conference, we would love to hear from you.
Contact: Nicole Gray
Email: nicole@onlymarketingjobs.com
Office: 0203 196 8080
Note: By purchasing tickets, you are agreeing to our Terms & Conditions.
