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Breakfast Session: How To Be a Thought Leader, And Why You Should

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The FuseBox

New England House

New England St

Brighton

BN1 4GH

United Kingdom

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How To Be a Thought Leader, And Why You Should

Over time audiences have become sceptical of traditional advertising methods and the self-promotion often employed by companies.

In order to succeed, businesses need to rethink their approach to marketing and develop a more well-rounded strategy; one that concentrates on the sharing of valuable insights, rather than just focus on selling products or services – this is thought leadership.

At this session, we’ll discuss how you can implement a thought leadership strategy that drives profitable customer actions, inbound leads and sales. You’ll get tips on how to build an in-house team of experts, avoid the common pitfalls of thought leadership strategies and measure the success of your marketing campaigns.

So, if you’re working in marketing for a tech / digital agency, looking to strengthen your content strategy or establish your business as a thought leader in your field, this session is for you!

At this session, we'll be joined by:


Alex Blyth, Joint MD at Red Setter

An award-winning journalist, best-selling author, and training consultant, Alex Blyth has created thought leadership content for organisations such as Lloyds TSB, HSBC, PwC, T-Mobile and Capita.

As the Editorial Director of Red Setter, the UK’s leading PR & thought leadership consultancy for creative agencies, he helps his clients create articles, reports, white papers and other content that positions them as genuine thought leaders, transforming agency reputations and driving agency success.

Toby Moore, MD at Yappa

Toby is the curator of TEDxBrighton, founder of Content Club and the Managing Director of Yappa, a Brighton based content marketing startup. In Toby’s 10 years’ experience of technology and marketing; he’s spoken at and hosted events around the world, written content for startups to global tech companies and brought inspiring stories and ideas to the stage through his work on TEDxBrighton.

Ellen de Vries, Content Strategist at Clearleft

Ellen has spent her career refining her expertise in content strategy, story forming, copywriting, brand language and copywriting training. Her time at Clearleft has been spent working with retail and charity clients including UNISON, Fitness First and English Heritage among others to form strong content strategies and brand stories. She has published multiple books and has recently cemented her position as a thought leader when she released an ebook called ‘Collaborate: Bring people together around digital projects’


Follow the discussion at #WiredBrekkie



The Wired Sussex Breakfast Sessions share best practice on subjects ranging from marketing and branding to intellectual property and investment opportunities. And there’s coffee and croissants too. What’s not to like?

** Please Note **

The Wired Sussex Breakfast Sessions are a benefit of membership and therefore exclusive to Wired Sussex Members. You can check if you are or if your company is a member on our directory. Not a member? Find out about the advantages of joining Wired Sussex here.

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Date and Time

Location

The FuseBox

New England House

New England St

Brighton

BN1 4GH

United Kingdom

View Map

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