£25.43 – £900

Breakfast talk: an introduction to inbound marketing (and how it can help y...

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Wieden + Kennedy

16 Hanbury Street

London

E1 6QR

United Kingdom

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TAONB BREAKFAST TALK SERIES ON MODERN WAYS TO GROW AN AGENCY

AN INTRODUCTION TO INBOUND MARKETING (AND HOW IT CAN HELP YOU WIN MORE NEW BUSINESS)
By Kristian Gough, founder of Incite

MARCH 28TH, OFFICES OF WIEDEN + KENNEDY LONDON

8.30AM - 9.00AM: breakfast and networking
9:00AM - 9.45AM: talk
9.45AM - 10:00AM: Q&A

ABOUT THE TALK

Is the end of prospecting nigh?

People are more resistant to 'selling' than ever before. Cold emails get filtered out, desk phones garther dust and client marketers conduct their own research into agencies rather than via face-to-face creds meetings.

In a recent survey by The Art of New Business on the most effective ways to get in the door of prospective clients, one client remarked "if I took all the cold calls I get from agencies I wouldn't have time for anything else!"

This 45-minute session will introduce a much more effective method of prospecting called inbound marketing. Inbound marketing can build a pipeline for your agency now and future proof your new business strategy.

Attendees will come away with a clear idea of what the principles of inbound marketing are, how they can be adapted to suit agency new business and marketing, how to build client personas and clear strategies, the best types of content for agency new business and how to promote it and the growing importance of Google in client's research into agencies (and how you can capitalise on it).

ABOUT THE SPEAKER

Kristian Gough founded Incite in 2003 after working in a variety of London agencies, running both new business functions and high profile accounts such as P&G, Heinz and Sage. He saw a gap in the market for a more sophisticated and commercially astute new business agency; one that could deliver geniune revenue opportunities, not creds meetings. Although the methods to achieve this have evolved and changed in the last 13 years, the objective and vision of the business has not. As a result, Incite is one of the most successful new business agencies in the UK.

FUTURE TALKS IN THE SERIES

Be alerted when tickets go on sale for each of the below events by entering your details here

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April 26th
8.30am - 10am
DigitasLBi, 146 Brick Lane, London, E1 6RU

How to take a planning approach to winning new business
Fern Miller, CMO International, DigitasLBi

____

May 23rd
8.30am - 10am
Wieden + Kennedy, 16 Hanbury Street, London, E1 6QR

How to use digital marketing to effectively pitch to brands
David Parkinson, Co-founder, Brave & Heart

____


June 27th
8.30am - 10am
Portas, 11 Emerald Street, London, WC1N 3QL

A bi-modal approach to new business:
How agencies can supercharge their new business effort based on
highly effective IT strategies

Ally Mansell-Cook, Senior Business Development, MBC

____


July 26th
8.30am - 10am
Digitas LBi, 146 Brick Lane, London, E1 6RU

Social media for winning new business:
Strategies for winning new business on a small marketing budget
Ben Tyson, MD, Born Social

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September 4th
8.30am - 10am
Portas, 11 Emerald Street, London, WC1N 3QL

IP for agencies: How to make the most of what you own
Erica Wolfe-Murray, Founder, Lola Media

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More dates for 2017 series will be announced in September.


ABOUT OUR LEAD SPONSOR

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, 20,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot is a global company with offices in Cambridge, MA, Portsmouth, NH, Dublin, Ireland, Sydney, Australia, Singapore, Tokyo, Japan, and soon to be Berlin, Germany. HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies. HubSpot's software has helped companies worldwide change how they market and sell, while our innovative approach to company culture has helped redefine transparency and autonomy in the modern workplace.



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Wieden + Kennedy

16 Hanbury Street

London

E1 6QR

United Kingdom

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