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Breakfast Workshop: SEO for Marketing
Tue 28 February 2017, 08:30 – 10:00 GMT
SEO for Marketing
Our breakfast workshops are an opportunity to brush up on your knowledge of different digital media tools, networks and best practice. Working with hundreds of companies has taught us that one of the biggest challenges in digital communications is keeping up to date. We also think it would be great to share ideas with like minded people outwith your own organisation, get independent feedback and network with your peers. Each workshop is an interesting learning experience with clear, actionable take-aways for your business (including supporting materials to help you implement ideas in the workplace) followed by networking over coffee.
Because of the bite size nature of the workshops, groups are small to ensure a friendly, quality experience. Our venues are relaxed and welcoming and our sessions all include refreshments.
Without having to become a technical expert, it's important as a marketeer and communications specialist to understand your influence on SEO (Search Engine Optimisation). This workshop is a helpful overview of the factors you need to consider when creating content and promoting your organisation online to ensure a positive impact on search results.
This short workshop is designed to help you to thoroughly understand SEO from the marketing perspective. We will thoroughly cover the following:
- On page optimisation
- Off page optimisation and link building
- What to look out for on Google Analytics
- How Webmaster tools can help you improve your PR relationships
To support you after the workshop you’ll also be invited to join our private Facebook group where you’ll get updates and resources reserved for members only.
It should also be noted that due to the short, succinct nature of this workshop, we’ll only have time to cover the subjects listed.