Brexit Transition - Sales & Marketing outside the EU- has anything changed?

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This interactive webinar will take a fresh look at sales & marketing strategies in the post-transition era.

About this Event

Our trading relationship with the EU is about to change forever.

From 1st January 2021, trading with EU member countries will be largely the same as with any other country, whether there is a final trade agreement or not. No longer will we be partners in the largest free trade area in the world.

For the last 47 years as a member of the political and trading bloc, our thought processes, business success and strategies have largely been formed around a European framework. So too our Sales & Marketing planning. But is this all about to change too?

This interactive webinar will take a fresh look at sales & marketing strategies in the post-transition era.

About the event

In any business understanding your customers is critical. Knowing how they are thinking, about their fears and expectations, the questions that keep them awake at night, and the challenges they face are the fundamental considerations for any successful sales and marketing strategy. In this webinar we will look at how Brexit has shifted the customer landscape, at home and internationally, and how to evaluate the effect on your business.

It will incorporate practical advice on reviewing and amending your marketing message and redefining your Value Proposition to the new situation.

Finally, we’ll consider how to devise your sales & marketing plan to capitalise on the new opportunities for your business. New thinking for new horizons.

The key topics this 45-minute webinar will cover:

• How EU membership transformed UK businesses sales & marketing over 47 years

• What will be the effect on your marketing message and channels?

• How to navigate potential issues with data flows & GDPR

• Redefining your Value Proposition

• Overcoming the challenges to the sales process, new barriers to entry and maintaining relationships

• Adjusting your Sales & Marketing to take advantage of a new World of Opportunities

Who Should Attend?

• Business Owners and Managers of any sized business

• Sales, marketing and export Managers

Your Webinar presenter…Mike Wilson

With over 30 years of experience in international trade and business, working with multi-national companies, SMEs, Governments and Trade Bodies, Mike is an experienced consultant who is passionate about helping businesses to profitably expand in international markets. With an enviable range of expertise, he is a previous presenter of transition-related webinars for the Welsh Government, an approved supplier to Enterprise Ireland, Greater Manchester Chamber of Commerce & Jordan Chamber of Industry.

Highlights include:

• Dedicated to helping companies plan for and benefit from the end of the transition period with Brexit Readiness Audits, strategy reviews, exploration of new markets.

• Compiled the ‘Brexit Readiness Planning Checklist’ available at

• Advises SMEs, Multi-Nationals and Private Equity on Business Strategy

• Leading specialist in Export Readiness Audits; for example, working with the International Labour Organisation (part of the UN) and Jordan Chamber of Industry

• Provides training worldwide and via webinar on how to perform an Export Readiness Audit; recent/current assignments in Jordan, Russia and Lebanon

• Author of ‘The Seven Steps to Export Success’ ebook; a step by step guide to profitable international growth

• Customs & Compliance advice and reports to clients

NOTE: You need to be an Accelerated Growth Programme Company to attend this workshop. If you want more information on this, please contact the event organiser on

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