Brick & Morter Business Online

Master the essentials of taking a brick & mortar business online with strategies in marketing, visibility, and digital storefront setup.

Overview:
Running a physical shop is one thing—bringing it online is a different ball game altogether. Whether you’ve got a boutique on the high street or a family-run café, moving into the digital space doesn’t mean starting over. This course will walk you through the entire process of setting up, running and optimising your business online—without the jargon or fluff.

We’ve packed this course with practical knowledge for retail owners who want results, not theories. Learn how to shape your online presence, attract customers, manage online orders, and stay visible in the digital crowd. It’s designed to give traditional business owners the digital edge, using clear strategies to help keep your shop buzzing—even when your doors are closed.

Learning Outcomes:

• Understand key steps to move a business to online platforms
• Identify digital tools to promote and manage a store online
• Learn the basics of setting up an online storefront
• Explore essential online marketing and customer service strategies
• Gain insights into digital payments and inventory control
• Recognise techniques for increasing web traffic and conversions

Who is this Course For:

• Local shop owners wanting to reach online customers
• Market traders aiming to expand beyond their stalls
• Café and bakery owners wanting to offer online ordering
• Service providers ready to showcase their offerings online
• Family business owners looking to modernise their sales methods
• Independent retailers aiming to reduce footfall dependency
• New business owners needing to launch fully online
• Anyone looking to boost digital presence without fancy tricks

Career Path:

• E-commerce Assistant – £22,000 per year
• Online Retail Manager – £34,000 per year
• Digital Marketing Executive – £28,000 per year
• SEO Content Coordinator – £30,000 per year
• Customer Experience Manager (Online) – £35,000 per year
• Social Media Officer for Small Businesses – £26,000 per year