What’s your unique selling point? Why should they buy from you? However good your product or service is you need to clearly understand who your customer is.

In this session you’ll explore how to identify your target audience and how to win them over from the competition!

Whether you're interested in self-employment, running a business, entrepreneurship or social enterprise; this 4 week programme is perfect for you to develop all the knowledge and skills you need to turn your idea into a business.