Brighton Business Expo - 6th October 2022, Brighton Racecourse
Brighton Business Expo - 6th October 2022, Brighton Racecourse
Thu, Oct 6, 10:00
Brighton Racecourse • Brighton
BrightOn Travel 2015
by CWT Digital
Date and time
Description
Brighton-based digital agency CWT Digital is delighted to host the third ‘BrightOn Travel’ event as part of this year's Brighton Digital Festival.
BrightOn Travel offers invaluable insight into topical and trending areas of digital, and brings together renowned speakers and professionals in the digital and travel industries.
This year BrightOn Travel will discuss how travel brands can maximise distribution channels outside of paid media.
The move to mobile in recent years has prompted a different approach to engaging customers during the booking process. We will be looking at data utilisation, the future of mobile innovation and technology, and how to create a strong brand in order to capture the exclusive attention of travel customers.
***Arrive: 1pm***
1.30pm Dan Caplin, CWT Digital - Welcome
1.45pm Lee Hayhurst, Travel Weekly - Introduction
DISTRIBUTION
2.00pm - Intent Media, David Lewis
"Your Customers Think Your Site is a Search Engine - for Travel"
2:25pm - Sojern - Aaron Ritoper
"The Power of Big Data"
2:50pm - Designate - Jason Triandafyllou
"Effective Brand Building: what travel can learn from other sectors"
3:15 pm - Teletext - Wayne Perks, "Brand or Google Junkies?"
3:40 - Coffee Break
MOBILE
4:00 - CWT Digital - Dan Caplin
“An introduction to mobile as a distribution channel and a look into the future”
4:25 - HotelTonight - Alex Robinson
“The Creation of HotelTonight: Leading the shift in mobile"
4:50 - Travelzoo - Richard Singer
“Winning at mobile is much more than a simplified UX, it requires a fundamental shift”
5:15 - Q&A with Google
6pm - VIP After-Party
Get in touch with CWT Digital for more information.