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Brilliant Business Blogging
Tue 28 March 2017, 13:30 – 17:00 BST
Blogs are now an essential business activity. They help to make your brand more visible on search engines, they engage customers (present and future) making them more likely to buy from you and more likely to recommend you and they form the backbone of your content marketing. What’s not to love?
Google's Panda update made it clear that high-quality, valuable and relevant content would be rewarded over archaic keyword-stuffing and aggressive link-building strategies. Accordingly, businesses around the globe have updated their search engine marketing strategies to value blogging far more highly.
So why are there so many abandoned blogs lurking on business websites? The main reason is that people start them without understanding what's required to make a blog successful. When the blog doesn't appear to work, they lose interest.
This workshop will help you avoid some of the common pitfalls and will give you the tools to make your business blog a sucesss.
What we'll cover:
- Why blog? Benefits to your business
- How to get started? Objectives, platforms and technology
- What to blog about? Content planning
- How to make your blog visible? Marketing, SEO and linking strategies
- What does success look like? KPIs, tracking and measurement