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Bristol Fundraisers Group
Thu 27 April 2017, 09:00 – 11:00 BST
Charlotte White is the Executive Coach and Director at Vivid Works (vividworks.co.uk), a business dedicated to helping individuals and teams do more of what matters through coaching and training. Before becoming an executive coach and trainer, Charly spent more than 12 years in fundraising, specialising in mid-value and major giving. Charly’s most recent position was as Head of Philanthropy at the National Trust. She now provides coaching to senior leaders and fundraisers working in the not-for-profit sector, helping her clients to succeed in demanding roles whilst maintaining a healthy work-life balance. She also provides fundraising consultancy support and develops bespoke training courses for charities in the UK and internationally.
Mind the gap: Mid-value giving – the missing piece of the jigsaw
Mid-value giving is a bit of a mystery to many fundraisers. In many ways this is not a surprise as mid-value giving is largely a very underdeveloped area of fundraising in the UK. And yet, it is a vital part of the fundraising mix. Increasingly fundraisers are realising that there is a gap between the direct marketing experience offered to individual giving donors and the tailored, one to one approach taken with major donors. What experience do we give those donors who fall between this gap?
This session will be a practical guide to applying both individual giving and major giving techniques into a coherent, cost effective mid-value programme.
Come and hear how to combine the best of both worlds!