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British Airways Global Sales Transformation

Association Of Professional Sales

Thursday, 8 November 2018 from 09:00 to 11:30 (GMT)

British Airways Global Sales Transformation

Ticket Information

Type End Quantity
British Airways Global Sales Transformation 8 Nov 2018 Free  

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Event Details

APS Fellows / Advanced Members Event




Coffee & Registration


APS Welcome & Introductions


Speaker Sessions, Q&A and peer led discussion




Luke will share the journey British Airways has been on for the last couple of years to transform and enable BA’s global sales team. Covering both the wins and the learnings, Luke will discuss why BA embarked on such a journey, how he set about planning it and then how it was executed. BA’s global footprint covers sales people in more than 40 global locations working across a wide range of global B2B customers and B2B2C partners. BA’s transformational journey covers ways of working, tools, systems and processes along with the associated benefits.

Key takeaways:

  • The need for a clear understanding of ‘Why’
  • The importance of planning and communication
  • Having a ‘challenger’ mindset

About the presenter:

In addition to leading this global transformation, Luke also leads BA’s Global Sales Operations teams. Prior to this he was BA’s Head of Commercial for Europe, and before that he led BA’s Global Corporate Accounts team. Before joining the airline Luke was with the FTSE 100 leisure company Whitbread in a variety of sales and sales leadership positions for 10 years. Luke’s passions outside of work are rugby, waterskiing & family (not necessarily in that order!).

 Please note that if you are not a member of Association of Professional Sales and book a ticket, our members will take priority and, in event of reaching full capacity, you may be contacted closer to the event to cancel your booking.  To ensure you are able to attend all events, contact to join the APS.

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Do you have questions about British Airways Global Sales Transformation? Contact Association Of Professional Sales

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When & Where

Schlumberger Plc
Schlumberger House
62 Buckingham Gate
SW1E 6AJ London
United Kingdom

Thursday, 8 November 2018 from 09:00 to 11:30 (GMT)

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Association Of Professional Sales

The Association Of Professional Sales is a not for profit organisation that has been created to work closely with the key thinkers and leading practitioners within the selling community developing knowledge that can be applied by all organisations and practitioners and those who are committed to improving the sales practice.

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