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British Science Week - Mymo - your personalised running pal

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Craig Downs from Mymo talks about his business idea, a piece of technology designed to help runners

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In this session, Craig talks about his journey from coming up with an initial idea, research & development and then taking it to market. It took him four years of R&D with lots of curves and obstacles along the way. Craig will talk about how he managed this, how he never gave up and always focussed on the end goal of successfully taking a product to market (Oh, and during a pandemic).

Craig is an experienced PR professional and runs his own PR and marketing agency in the North East. He is also the CEO and founder of Mymo, a sports tech company that has developed a wearable which helps runners to find the right type of running shoes and avoid injury.

Craig, from Durham, has a degree in Business Studies from Northumbria University, an Advanced Diploma in Enterprise Management from Durham University Business School and also holds a Post Graduate Diploma in Marketing.

He has worked in private, public and third sectors and has experience of marketing products and services to businesses and consumers.

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