Meet the legendary designers behind the most well-known brands. Learn secrets of British typography from the famous lettering artists.
Why is branding UK's number one export? What makes agencies in London so successful globally? Can a non-british designer become a british typographer? Where can we find examples of British typography and branding and how can we use them? All of these questions and many others will be answered during our programme.
This course is for people who want to learn more about the fascinating world of branding and typography and learn about best practices of using type in various areas of design; for those who want to meet in person legendary creative directors, who are responsible for great masterpieces. This programme will help you become better at what you do and find new ways to develop your career.
Programme includes lectures, workshops, visits to exhibitions, self-study work and professional discussions. You will also have a unique opportunity to get a behind the scenes look at the most influential agencies in London.
You will also explore the cultural life of London, including:
The walks cover sights of interest to the typographic historian as well as examples of beautiful letters found on the streets of the City of London which range from Roman inscriptions through to contemporary marks left by both the expert and amateur lettering artist.
VISITS TO SECRET LONDON SPOTS
You’ll be able to see the best view of London from the top of a skyscraper; you’ll get to visit the most exciting exhibitions of the year; and you’ll discover where London’s creative community spends their free time. In addition, you’ll get recommendations to guide your own explorations, with tips on the best places to eat, drink and relax in capital of Great Britain.
At the end of this intensive week we are hosting a party for all participants, with lecturers, special guests and people from the industry. After presenting certificates to each participant, we’ll have some drinks and a party. It’s a great opportunity for everyone to get useful contacts, be introduced and just enjoy the company of inspiring and successful people.
Structure of the programme:
Every day you will discover typography and branding through different lenses:
Monday: environmental and space design
Tuesday: type creation
Wednesday: magazine and book design
Thursday: digital design
Friday: branding and packaging
Who is this programme for:
— graphic, digital and packaging designers
— art and creative directors
— branding and typography specialists
— MA students and graduates of design programmes
— everyone who is passionate about british design and typography
In a week you will learn:
— latest trends in branding
— how famous designers use type and what tricks do they use
— how biggest design studios and creative agencies work
— what do you need to know about type when working with branding, packaging and digital design
— can you create British design if you were not born in the UK
— what is branding now and what it will look like tomorrow
— how many typographers are there in the UK
Course curator 2016
Igor Mustaev, typographer and founder of Lavka Bukv.
"This week will give you an opportunity to immerse yourself in each area of typography and branding for a day and get the most out of personal interactions with legendary designers who created what is now known as British Design. Some of you will confirm ideas you had about british typography and branding, some will discover a completely different angle, but what is certain – you won’t get bored for a single second."