£442.43

Broadcast Media Skills for Property Market Commentators - 1 day workshop

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Location

TNR

Press Association

292 Vauxhall Bridge Road

London

SW1V 1AE

United Kingdom

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Event description

Description

Broadcast Media Skills for Property Market Commentators with TV Journalist, Bridgid Nzekwu

The housing market is endlessly interesting to the public, so it’s always a story that journalists want to cover, meaning there are huge opportunities for estate agents, building firms and other commentators to get valuable media coverage for their brands. Yet, the same industry pundits pop up across the BBC, ITN, Sky and other media outlets. Why? It’s because those spokespeople have confidence on camera and newsdesks turn to them automatically when they need a comment or an interview on:

  • House prices
  • House building
  • Brexit
  • Affordable housing
  • Mortgages
  • Inflation
  • Skills shortages
  • Taxation
  • Changes in legislation, Government policy

The Broadcast Media Skills for Property Market Commentators 1 day workshop takes place in TNR’s media training centre at the Press Association’s London headquarters in Victoria, Central London. Delegates are coached by an experienced, broadcast journalist media trainer.

When and where is the workshop?

Thursday 14th September 9.30am-3.30pm

The workshop takes place at the Press Association in Victoria, London.

Who should attend?

Anyone who comments on the UK’s residential and commercial property sectors, including:

  • Estate agents, letting agents
  • House builders, developers
  • Economists
  • Mortgage and finance experts
  • All housing market industry commentators

The tutor

Bridgid Nzekwu has been Head of Media Training at TNR since 2014 and has trained many of the most high-profile individuals and organisations in public life and in corporate sectors. As Channel 4 Money Reporter, she reported the housing market for many years and has interviewed economists, estate agents, builders, investors, politicians and home buyers. Bridgid was a presenter and reporter for Channel 4 News for ten years (2000-2010) and she is now a presenter for ITV News, alongside her role at TNR.

What does the workshop cover?

It combines theory and practical elements, including on-camera TV interviews and critique, so that delegates leave the course with the essential skills for performing confidently in media interviews.

09:20 Delegates arrive

09:30 Tea, coffee. Welcome & course introduction

09:40 Working Effectively with the Media

  • How journalists think and what they want
  • What elements make a good property story?
  • How print and broadcast interviews differ; top tips
  • On/off the record
  • What makes a good broadcast pundit?

10:30 Key messages

  • The PEP technique Property stories and messaging brainstorm

10:45 How to prepare for a media interview

  • Finding the story
  • Your ideal headline
  • Changing your mindset from reactive to proactive
  • Anticipating curveballs
  • Case studies

11:15 Exercise 2: TV studio interview

11:45 Feedback on TV interview

12:45 Handling tricky questions – the ‘Bridging’ technique

13:00 Break for lunch

14:00 Voice and Body language – top tips for looking and sounding good

14:30 Exercise 2: TV soundbite (+ immediate feedback)

15:00 Final Q&A

15:30 Course ends

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Date and Time

Location

TNR

Press Association

292 Vauxhall Bridge Road

London

SW1V 1AE

United Kingdom

View Map

Refund Policy

No Refunds

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