Brunch Bytes - Utilising Location Based Services (Lancaster)
Thursday, November 3, 2011 from 10:00 AM to 1:00 PM (GMT)
Lancaster, United Kingdom
This event is part of the Brunch Bytes programme of technical briefings, aimed at digital and creative companies across the Northwest. The series is running parallel at both Lancaster University's InfoLab21 and Daresbury Science and Innovation Campus. To view the entire programme go to:
NB. To be eligible to attend this free event you should be from a northwest SME from the digital and creative sector. Priority will be given to Northwest based SMEs from the digital and creative sectors. Places can only be guaranteed to companies booked onto 3 or more briefings.
Utilising Location Based Services
A location-based services (LBS) is an information entertainment service, accessible with mobile devices through the mobile network and utilising the ability to make use of the geographical position of the mobile device. LBS can be used in a variety of contexts, such as health, work and personal life. This can involve identifying a location of a person or object and can also include mobile commerce when taking the form of coupons or advertising at customers based on their current location. Examples of interesting developments are 4 Squared, GroupOn, Place and Gowal.
This briefing will investigate how LBS can be applied to businesses, marketing and mobile technology and will explore how industry trends are developing with regards to LBS.
Why attend and what will you get out of it?
- Discuss this technological development with industry experts and like minded businesses
- Consider how these developments could impact the mobile industry
Who should attend?
SME owner/managers in the digital and creative industries
Companies looking to gain insight into emerging technologies
SME Owner/managers wanting to apply new technologies within their company
Companies looking to utilise academic expertise from InfoLab21
Dr. Reuben Edwards
Dr. Reuben Edwards is Lecturer in Mangement Infomation Systems and M-Commerce at Lancaster University. He has been at the forefront of innovative multimedia application development for over ten years and is renowned for his extensive knowledge of development environments across all platforms. Many of Reuben's research projects employ novel uses of technologies such as location based services, RFID, NFC, Bluetooth, Flash Lite, Qt, Maemo, MeeGo (software development platforms) using the iPhone and Android platforms. Reuben was also selected as one of 50 most talented mobile developers in the world (from a community of over 2 million) to be a founding Forum Nokia Champion since 2007.
10:00 - Registration and refreshments
10:30 - Utilising Location Based Services- Dr. Reuben Edwards
11:30 - Q & A
12:00 - Lunch and networking
13:00 - Close
Please contact Carolyn Hayes firstname.lastname@example.org or 01524 510465 if you have any problems with registering.
ISTEP at InfoLab21
This event is supported by InfoLab21 as part of ISTEP's regional events programme.
ISTEP is a project designed to indentify and support interactions between the North West’s Digital and Creative industries and InfoLab21’s Departments of Computing and Communication Systems, directly helping businesses to collaborate with the 270+ strong research community at InfoLab21.
ISTEP is delivered under the “Innovation, Advice and Guidance” product, part of the Government’s Solutions for Business portfolio, a highly targeted, publically funded suit of products and services offering solutions to real business needs.
When & Where
InfoLab21, Lancaster University
InfoLab21 is Lancaster University's world-class ICT Centre of Excellence.
It is a well equipped, high-tech environment providing ICT support for businesses, business incubation facilities, ICT education & training, and research & development.