Brussels Festival and Event Management Masterclass

Brussels Festival and Event Management Masterclass

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€295 – €390

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Marivaux Hotel and Seminar Centre

Boulevard Adolphe Max 98

1000 Bruxelles


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Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

The Festival & Event Management Masterclass informs and inspires anyone involved in creating, supporting or managing festivals and events

About this event

Full details and booking on our website

After two extremely difficult years for festivals and events, the next 12 months will be crucial as we look to recover and renew our events.  The Festival and Event Management Masterclass is the ideal seminar to help you prepare for the challenges that lie ahead.  If you take a look at the feedback from previous participants you will see they comment on the value of the information they have received, how it helped them with new ideas to strengthen their events but most frequently people comment about how inspiring the Masterclass was for them.  We all need a bit of inspiration this year!

The cost of the course is €350 if booked by 7 October or €390 if purchased after 7 October.  If more than one person from your organisation attends the cost is reduced to €295

The Masterclass is a popular 2 day programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It features sessions on key tasks and challenges for those involved in festivals and events both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.  Crucially we will cover ways in which events can survive and thrive following the pandemic.  Here is the workshop programme:

Day 1

Festivals and Events in a Post-Covid World

The past two years has been so difficult for festivals and events and the next twelve months will be crucial as we revive our events and reconnect with our audiences. This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

People and Partnerships

Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.


The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming approaches

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Placemaking

This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.

The Masterclass is presented in English

The cost of the course is €350 if booked by 7 October or €390 if purchased after 7 October.  If more than one person from your organisation attends the cost is reduced to €295

The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Sweden, Norway, Denmark, Singapore, Hong Kong, USA, Ireland and Canada. Details of the organisations that have taken the Masterclass can be found in Who Has Attended section. We have run the course a number of times in Belgium with participants from Zebrastraat, Harelbeke City Council, Brussels International Film Festival, Queen Elisabeth Competition, Administration Communale d’Evere, Gent Jazz, Bronks Theatre, European Commission, Sacred Places, Toerisme Oostende, Sfinks Festival, Cultuurcentrum Brugge, Brugge Plus, Atmos Productions, IHECS, Beursschouwburg Arts Centre, Visit Flanders, AMUZ (Festival van Vlaanderen Antwerpen), Liers Cultuurcentrum, Vives University, FARO. Vlaams steunpunt voor cultureel erfgoed, Gemeentehuis Koksijde, Provincie Vlaams-Brabant, Herita, Schouwburg Kortrijk, Gemeente Kuurne, Stadsbestuur Izegem, Interdans, Sonic City Festival, Kunstencentrum Viernulvier, Handelsbeurs Concertzaal, Gemeentebestuur Knokke-Heist, Film Fest Gent. The Festival Academy.

If you  have any questions about the Masterclass contact us through our website

Full details and booking on our website

Here are some comments from participants at previous masterclasses. They are taken from the post course survey.

Stockholm The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management!   City of Sodertalje

Stavanger I found the workshop both interesting, inspiring and helpful. I have gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø

Bergen  The course was well planned and insightful. Paul has loads of experience, is confident in himself, yet informal and easy to talk with, and great at involving the participants. I would recommend the course both for learning and motivational purposes.  Nordland Music Festival

Calgary This was a jam-packed course that provided much information and strengthened learning through such experiential activities as case studies, group work, and the sharing of stories. The two days went very quickly and I enjoyed every moment. Sourdough Raft Race Association

Ghent This course gives a very clear overview about all aspects regarding Festival Management. The content is very to the point and transferred in a dynamic tempo. Two days full of relevant input. Beursschouwburg, Brussels

Melbourne As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. The course was also a great way to meet others working in the events field from across Australia and create new mutually beneficial contacts. Alpine Shire Council

Paul’s Event Management Masterclass was of the upmost value to the projects I am currently undertaking, and to my events in the future. A wealth of experience, he is knowledgable in many aspects of running a successful festival and shared some great little secret tips and tactics to ensure your event is the best it can be. I have attended event seminars before but this masterclass is the one if you take pride in your events and have a genuine drive to make them better and better into the future. The Band Wagon Agency

Göteborg This Masterclass gave me a lot of high energy and fabulous new friends. Thanks Paulfor sharing your knowledge and the guidance you gave! Now I know how to increasemy festival!    Kulturnatta Göteborg

All we talked about I can apply to my own way of thinking when it comes to our event, and I got so many new ideas and also confirmation that what we do is right, which leads me to believe that our dance festival will be even more successful this time around. Thank you Paul for two packed, and inspiring days!    Abundance International Dance Festival

Utrecht The two days masterclass really stirred things up in a positive way. And we look forward to showing our audience what we got for them.   Festival Mooie Woorden

Great story’s, enormous amount of useful information and I met a lot of interesting people. But above all it has given me a much wider view on (my) events. Smartlappenfestival, Oktoberfest

Copenhagen I’m happy I participated this class. It gave me new energy and inspired me to think about my own events and projects from another perspective - because sometimes you can get stuck in your own way of doing things and then it’s good to get new input.  bazART, Center for Arts & Interculture.

Thank you for a lot of important information and a lovely opportunity to rethink my own Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend the course to everyone - high and low in the business.    Salaam Filmfestival

Oslo The sky is the limit! The course confirmed in many ways that our little festival is on the right track, and that gives us so much renewed energy. You can’t put a price in that! Sirkusfestivalen, Sarpsborg.

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA     Oslo International Dance Festival

Helsinki Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes, partnerships and networks for their festival and events. His passion is contagious Culture Export Management and PR Lounge

Overijssel The masterclass on festivals gave me lots of new insights and ideas. It also gave me the possibility to evaluate the current approach. Furthermore it gave great energy to our group and will lead to a better cooperation in (near) future. A must to for everyone involved with the programming and (collective) promotion of festivals! Festivalbureau Overijssel

Rocky Harbour The Festival & Event Management Masterclass was one of the most useful courses I’ve ever attended, with tons of practical advice and the chance to collaborate with festival organizers throughout the region. Paul led us through multiple exercises that produced some truly inspiring and innovative ideas.  Go Western Newfoundland

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