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BSSW Headline Seminar 7 - 'What's Your Story? Creating a brand people can b...

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Reach Solutions Seminar Zone, Dolman Hall

Ashton Gate Stadium

Ashton Road

Bristol

BS3 2EJ

United Kingdom

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PLEASE NOTE, SPEAKER SESSION ATTENDEES MUST ALSO ORDER A FREE DELEGATE TICKET FOR THE MAIN BUSINESS SHOWCASE SOUTH WEST - CLICK HERE

Please ensure you arrive at The Reach Solutions Seminar Zone (far end of The Dolman Hall) at least 5 minutes before the start of this session.


BSSW Headline Seminar 7 - 'What's Your Story? Creating a brand people can believe in' Mark Gutteridge


People love stories. I love stories, you love stories, we all love stories.

The best stories - the ones that are timeless, that everyone likes, that people go back to again and again, have one thing in common: people relate to the main characters.

We understand and believe in their motivations, what they are trying to achieve and why. It resonates with us - whatever ‘it’ is or how they do it.

You may not be a wizard or a Jedi or the chosen one, but you still have your own story. Your life, your choices, it's your story. Most people don't think about this, but as a business leader, especially in a smaller business, it's really important you are clear on a) your own story and b) your firm's story.

Your story is not an elevator pitch. It's not about what you do, or how or where, it's about the WHY? Why you do what you do and why your business does what it does. Your story explains why people should work for you and with you and why people should do business with you, whether investors, suppliers or customers.

So, what's your story? Why do you do what you do? Why should other people care? If you've never thought long and hard about those questions this is the seminar for you.

Mark is the Managing Director of Flipper, who are disrupting the Price Comparison market by combining technology and service to help people get a better deal on their energy, not just once, but continuously.

His entire career has been spent disrupting and innovating, including:

  • · Being part of the team that redefined the kitchen and bathroom proposition as a 'take away today' product at B&Q.
  • · Joining the commercial team at Amazon.co.uk 15 years ago as they were breaking in to the UK market.
  • · Being a senior leader in the e-commerce team at Screwfix as they developed ‘click and collect’, launched extended online product ranges and overseas delivery in Europe.
  • · Holding senior roles at GoCompare.com, leading the teams responsible for improving the online experience and developing comparison services for more products.


More?

See all our Seminar Speaker Sessions (and Workshops and Keynotes as they become live) only at our website here


Q: Where can I contact the organiser with any questions?

e: info@showcaseeventsuk.com / www.businessshowcasesouthwest.com


Q: Do I have to bring my printed ticket to the event?

No - but we'll check your name off as you arrive for this speaker session. You will also need to order your free Delegate Ticket to the main Showcase at www.businessshowcasesouthwest.com


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Date and Time

Location

Reach Solutions Seminar Zone, Dolman Hall

Ashton Gate Stadium

Ashton Road

Bristol

BS3 2EJ

United Kingdom

View Map

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