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BSSW Seminar 3 - Make PR count - how to ensure you get the best RoI on your...
Wed 17 May 2017, 12:00 – 12:30 BST
PLEASE NOTE, SPEAKER SESSION ATTENDEES MUST ALSO ORDER A FREE DELEGATE TICKET FOR THE MAIN BUSINESS SHOWCASE SOUTH WEST - CLICK HERE
Please ensure you arrive at The Seminar Zone (far end of The Dolman Hall) at least 5 minutes before the start of this session.
Seminar 3 - Make PR count - how to ensure you get the best RoI on your PR strategy - Sarah-Jane Freni, Shooting Star PR
PR is one of the most cost effective ways to promote and grow your business. But the value of PR is notably difficult to measure. So how do you ensure you are getting value for money?
In this seminar, Sarah-Jane Freni, Account Director at Shooting Star, an award-winning PR agency, will discuss how to move away from old fashioned and outdated metrics and embrace a brand new evaluation framework that is taking the communications world by storm.
She will explain how to align your marketing strategy with your business goals, and in doing so, making sure you are getting exactly what you want out of your PR efforts.
Q: Where can I contact the organiser with any questions?
e: firstname.lastname@example.org / www.businessshowcasesouthwest.com
Q: Do I have to bring my printed ticket to the event?
No - but we'll check your name off as you arrive for this speaker session. You will also need to order your free Delegate Ticket to the main Showcase at www.businessshowcasesouthwest.com