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Build a Better Brand: Your Brand is Your Business
Thu 30 March 2017, 08:00 – 09:30 BST
How do customers view your business? Why are people like you and me willing to spend more for products from companies like Nike and Converse? The answer, in a word, is branding. A common misconception is that branding is simply a logo or graphic, however it goes far beyond this.
Branding involves every aspect of a customer’s experience, from your logo to your website, your social media posts, staff uniforms and advertising; it even encompasses the way in which you answer the phone to how you interact with customers. A good brand won’t manifest overnight- it is a result of a meticulous planning and development, which is why many start-ups and small businesses neglect it without realising the impact it has.
Seamus McAdams, founder of i2 Marketing, is a veteran of the marketing sector, his tips and support will enable you to keep your brand relevant whilst securing the goodwill and trust of your customers.
To register or find out more information contact Kris.Walker@lisburncastlereagh.gov.uk or call Kris on 028 9250 9390.