San Francisco, California
London, United Kingdom
Your brand is what people say about you when you are not in the room. -- Jeff Bezos, Amazon
Everything you do and every experience your customer is part of your customer’s brand experience. Rather than building your brand by accident, you should be intentional about your business brand. Ultimately it is how people feel about your business when they hear your brand name. What do they think? What do they say
So how do you be intentional about your brand? You need to conceive it first then create it through the actions you take. Your business needs to live your brand values, every touch point should re-enforce that brand experience. During this workshop we will discuss how to do that and give you clarity on what your brand is.
What we will cover:
- Brand clarity … how do you define your brand, what do you stand for, what makes you stand out
- Brand experience … how does that translate into what you do and how you do it
- Brand personality … how should you speak to your customers
- Brand positioning … where do you sit in the marketplace and against your competition
Thoughts from previous workshop attendees
“The workshop was well paced and a relevant event. I learnt a lot that I can apply into my business straight away" Olga Astaniotis
"A fantastic morning, full of ideas, inspiration, insight and plenty of 'how to'. Thanks Julie!" Jaslyn Hall
"Great event, informative, informal and interactive. Highly recommended course" Annette Morrisey
"Wow, amazing stuff. I can really see the potential of what I have learnt today and how I can improve my business" Wumi Oyewole
"Informal friendly atmosphere with lots of information presented in an easy to understand format. Thank you!" Angela Williams
When & Where
The School of Marketing
We run the best marketing workshops in London for small businesses and sole traders.
We are not a traditional training company. We run marketing training created by small business owners FOR small business owners. This means that we show you the latest marketing strategies that work in the world of business today.