Build A Business: Know Your Customers, Get Competitive

Build A Business: Know Your Customers, Get Competitive

Discover why market research and other resources can boost your start up or small business to success.

By Salford Community Libraries

Date and time

Fri, 6 Jun 2025 10:00 - 13:00 GMT+1

Location

Eccles Library

28 Barton Lane Eccles Salford M30 0TU United Kingdom

About this event

  • Event lasts 3 hours

Know Your Customers & Get Competitive!


Do you know who your customers really are?

How much they will spend on your product or service?

Why they choose one over another? Why would they choose you over a competitor?


Having a great product isn't enough nowadays - every business needs to know about the attitudes, behaviours and beliefs of their target customers. You need to understand what matters to your customers. And what drives them to make choices and decisions that ultimately leads to sales and customer satisfaction.

At this workshop you will learn how to access market research and other resources that can help you find the answers to all these questions and more - and it’s all been funded for you!

We'll also show you how to find suppliers, marketing and sales leads and consider who is best to trade with. Learn how to use the Business & IP Centre Manchester’s £5 million collection of UK and global business databases (including market research and company and financial information) to:

  • assess market potential
  • develop a viable business plan,
  • upskill you to ‘know your market’.

You will also learn about the Build A Business programme, offering support and facilities to help you succeed.

Plus meet our team and book in for individual support and advice.

PLEASE NOTE:
This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.
To be eligible to attend this workshop you must either:

Own a small business (including sole traders and microbusinesses) OR
You are thinking of starting a business or have a business idea you want to develop.

You or your business also needs to have a postcode within one of the following Greater Manchester authorities:
Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.

Find out more at buildabusinessgm.org

If you have not already attended a Build a Business workshop you will also be asked to fill in a short Build a Business online registration form in advance of the session .


Any queries, please contact susan.smith@scll.co.uk




Frequently asked questions

Workshop timings

This is a 3-hour workshop which takes place in person. We ask you to arrive 15 minutes before the start of the session to enable registration forms to be completed. There will be comfort breaks and refreshments available. Any queries, please contact susan.smith@scll.co.uk

Bookings & Cancellations

These are fully funded programmes so only book if you will be able to attend, otherwise it uses up a space that somebody else could have benefitted from. If you can no longer attend, please cancel your ticket. Any issues contact eccles.library@scll.co.uk or susan.smith@scll.co.uk

Tags

Organised by

Salford Community Libraries

Have you always wanted to start your own business?

Or are already running one but need help to grow it?

Build A Business is aimed at small businesses, entrepreneurs and anyone thinking of starting their own business. It’s running across all 10 Greater Manchester authorities, offering tailored help to support new businesses.

From Artisan Baker to Zumba Instructor, we can help you with whatever the type of business you’re focusing on.

Library services in Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan each have their own small business Enterprise Officer and are delivering a wide range of workshops and services including information surgeries, digital support including selling online and 3D printing, business planning and pitching for business.

Get help launching your business and gaining the skills and confidence you need.