Build A Business: Marketing - the Essentials

Join Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build a Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-start-up's and start-up's on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

• Understanding your customers/customer segmentation

• Building an effective marketing strategy

• Planning marketing campaigns

• Building a brand through consistent marketing

• Simple search engine optimisation (SEO) techniques

• Creating effective social media content

• Understanding PPC and display advertising

They'll also be on hand to answer any specific marketing questions about your business.

You will also learn about the Build A Business programme, offering support and facilities to help you succeed.

PLEASE NOTE:This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.To be eligible to attend this workshop you must either:

Own a small business (including sole traders and microbusinesses) ORYou are thinking of starting a business or have a business idea you want to develop.

You or your business also needs to have a postcode within one of the following Greater Manchester authorities:Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside, Trafford or Wigan.

Find out more at buildabusinessgm.org

If you have not already attended a Build a Business workshop,You will also be asked to fill in a short Build a Business registration form either in advance of the session or on the day.

Any queries, please contact Susan.Smith@scll.co.uk