As digital marketing channels become more complex and fragmented, how do you make sure you spend time and budget on the right things? In this session Helga Viegas will help you look at ways of measuring your digital marketing more efficiently.

She will be drawing from case studies, digital metrics, tools and best practice, we'll build a ‘marketing dashboard’ that helps you stay on track and reach your marketing objectives - from search engine optimisation, content marketing and social media, to paid search, online advertising, analytics and mobile developments.

Latecomers will not be admitted to this seminar.

No refunds will be given to any latecomers; cancellations via Eventbrite may be made up to 9am on the day of the seminar.

As we do not admit latecomers, allow extra time to locate the City Business Library, if this is your first visit.