Want to close more deals, attract better leads, and become the go-to expert in your field? Then it's time to stop using all social media platforms and focus on LinkedIn, starting to build a personal brand that sells.

Indeed, LinkedIn is the best platform for businesses specialised in B2B!

This 90-minute training is an introduction that will show you exactly how to turn LinkedIn into a revenue-driving engine, using strategic content, smart positioning, and AI tools to scale your visibility and trust.

What You’ll Learn

1. Use the SEE, THINK, DO, CARE Framework for Sales Strategy to understand how to align your LinkedIn content with the buyer journey from awareness to conversion and so every post has a purpose.

2. Define Your Content Pillars & Build a Strategy That Supports SalesLearn how to organise your messaging, establish authority in your niche, and maintain consistency that drives trust.

3. Writing Techniques for Engaging Social PostsDiscover how to write scroll-stopping posts with clarity, confidence, and a tone that reflects your unique voice.

4. The ROI of LinkedIn vs. Other PlatformsSee how LinkedIn outperforms Instagram, Facebook, and X for B2B growth and what metrics matter most.

5. Profile Optimisation TipsWe’ll dedicate time to refining your profile headline, summary, and visuals. Learn how to use AI tools like Canva to enhance your brand image and boost discoverability—so your profile works for you around the clock.

6. Your Next 30 Days of Content - Planned Walk away with a ready-to-use outline for your next month of posts, built to support your sales goals and marketing funnel.

Who This Is For

Entrepreneurs, consultants, and freelancers
B2B sales and business development professionals
Service-based businesses looking to generate leads organically

What You’ll Walk Away With

A complete personal branding strategy tailored to LinkedIn
Tools to write, plan, and post with more confidence
Profile upgrades that attract opportunities
A repeatable content system that turns visibility into sales

Build a High-Impact Personal Brand on LinkedIn