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Build your brand. Change the world.

The Good Alliance

Wednesday, 26 July 2017 from 09:30 to 17:00 (BST)

Build your brand. Change the world.

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early bird leads the change!   more info 6 Aug 2017 £299.00 £0.00
Buy this ticket and change the world...   more info 6 Aug 2017 £399.00 £0.00

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Event Details

Clarify your message. Define your brand. Get ready to overhaul your marketing.

You’re on a mission to make people’s lives better. But first those people need to know you exist.

And so instead of focusing on the ‘thing’ you set out to do, you spend far too much time wrangling with websites, messing with marketing apps, and fiddling with Facebook ads. You’ve taken course after course to try and Do It Yourself. And then thrown your hands up in despair and hired professionals.

But no matter how much time or money you throw at the problem, it never seems to make a difference.


It’s time to stop spinning your wheels fruitlessly, and make a plan for your brand.

Your Brand Plan workshop is designed to help you take a holistic view of your brand and create an action plan for building and sharing it with the world. Because when you have a plan outlining the big picture, it’s much easier to stay on track. Investing in the right stuff at the right time to achieve the right outcome.

The overal goal: A brand that actively works to engage and convert customers, and increase your social impact.



About the facilitator

My name is Cat Townsend, and I'm the founder of The Good Alliance - a socially motivated enterprise dedicated to helping people who are doing good, find their voice, build a brand and make an even bigger impact. 

I’ve worked with top agencies and global brands. But after a decade helping the big guys connect with their customers and make even more money, I founded The Good Alliance with one simple objective – to do work that makes a positive difference in the world.

I developed the Brand Plan to help solopreneurs just like you:

  • Feel a renewed connection and commitment to your vision.
  • Clearly and confidently articulate that vision to others.
  • Outline the over-arching brand story that will connect with and compel your ideal customers into action.
  • Plan for how you want to communicate your brand verbally, visually and through experiences.
  • Understand what creative work you might need to commission, and how that investment will benefit you.
  • Feel confident about commissioning and collaborating with a creative.
  • Be prepared and able to start marketing purposefully, efficiently and effectively.

... and stop wasting time and money on things that don't make a difference. 



Build your brand and change the world... literally! 

All profit from this event goes to support The Worldwide Tribe and their programs supporting refugees in Jordan.

Do you have questions about Build your brand. Change the world.? Contact The Good Alliance

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When & Where

citizenM Tower of London Hotel
40 Trinity Square
EC3N 4DJ London
United Kingdom

Wednesday, 26 July 2017 from 09:30 to 17:00 (BST)

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The Good Alliance

A community dedicated to helping socially motivated entrepreneurs find their voice, build a brand and make an even bigger impact.

  Contact the Organiser
Build your brand. Change the world.
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