Build your brand story using Instagram with Poppy Loves London

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Learn how to use Instagram to build your follower base and reach new audiences, in this engaging workshop with this award-winning blogger.

About this Event

You may be aware that, when used smartly, Instagram provides a valuable tool for expanding your reach and engaging with your audience. But how can you use it to the benefit of your brand?

In this engaging workshop with award-winning blogger, Eva of Poppy Loves London, you will learn how to get to grips with Instagram and use it to grow brand awareness and build a loyal following. Eva will guide you through the key elements of good Instagram photography, how to use hashtags and @mentions to reach the people you want to, how to monitor the success of your content – and more.

Whether you work in marketing or PR, want to grow your own business, are looking to build an eye-catching profile that could turn into a source of income, or are simply seeking advice for creating an aesthetically pleasing grid, this is an unmissable masterclass with one of the best in the business.

Course content

  • How can Instagram benefit your business or brand?
  • Creating a compelling profile
  • The key elements of good Instagram photography
  • Growing your presence on Instagram – including using hashtags and @mentions to best effect
  • Tips for using Instagram to engage with new and existing customers
  • Using Instagram to achieve goals for your business or personal brand
  • Learn how to monitor the impact and success of your content so you know what is working
  • The exact tools you need to make Instagram posts shine – and to help you save time
  • Q&A and group discussion

Tutor profile

With over a decade of experience in branding, social media and communications, Eva of Poppy Loves London has worked with and consulted for a number of businesses, from local independents to global brands, while also setting up the award winning London Lifestyle blog and her global online book club – Poppy Loves Book Club. Today, the Poppy Loves brand reaches hundreds of thousands of people every month, utilising key social channels, including Instagram – one of its primary growth drivers. Follow Eva on Instagram.

You will be sent a link to the online workshop 1hr before the start time of 6.30pm (GMT).

This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.

6.30pm GMT | 7.30pm CET | 10.30am PST | 1.30pm EST

All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.

Full course and returns information on the Masterclasses website

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