We are excited to announce our next “Marketing Done Smart” event, "Build your business value proposition - interactive workshop" on Thursday, May 13th at 7pm.

The focus of this event is the customer value proposition and its importance to customer targeting and acquisition. Find out how you can better communicate the benefits of your services to your customers, build brand loyalty and establish strong positioning in the marketplace through value-based approach.

Our guest speaker for this interactive event is Dr. Eugene Crehan, Director of Programmes at the WIT School of Business. Dr. Crehan has vast international business development experience with brands such as Baileys Irish Cream, Porsche Design. AT Cross and Waterford Crystal. He also has significant experience in working with start-up businesses on the New Frontiers Programme at WIT’s School of Business.

During this interactive event, attendees will have an opportunity to work in groups drafting of your Customer Value Proposition message for your target market. The learning outputs of this practical workshop can have immediate impact on your business.

“Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.

This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need...”

- Ayat Shukairy, co-founder of Invesp

Registration to attend the event is currently open and completely free, but places are limited, so book your place at the webinar now. Registration closes on May 12th at 8pm.