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Build Your Business with Content Marketing (Newcastle)

John W. Hayes

Monday, 14 July 2014 from 13:00 to 16:00 (BST)

Build Your Business with Content Marketing (Newcastle)

Ticket Information

Ticket Type Sales End Price Fee
Early Bird (For registrations made before July 1, 2014) Ended £50.00 £0.00
Standard Ticket Ended £70.00 £0.00

Event Details

Learn to create truly persuasive marketing content that will leave your customers wanting more

In the digital age, customers don't care what you're selling – they're more interested in what you're giving away. Providing your target audience with relevant, high quality online content is a proven means to increase their trust in your brand, and convert goodwill into increased sales. And if your content is good enough to share, your customers will spread the word.

But for small business owners without media or marketing experience, creating and writing a newsletter or email campaign can be a daunting – and time-consuming – challenge. This accessible afternoon course will help you find your voice and your strongest possible position within the market. Led by content marketing specialist John W. Hayes, author of Becoming The Expert, this event explains, in plain English, how to create, produce and share effective marketing content. No matter what business you're in, you'll learn simple and productive methods to communicate directly with your customers in order to build your reputation, generate new leads and, ultimately, increase your profits.

This course is for you if…

  • You run a small- to medium-sized business and are looking for cost-effective marketing techniques
  • You want to improve the digital profile and reputation of your business without paying for external consultants
  • You want to better understand the content and digital marketing landscapes

Course description

Through a series of presentations and discussions, this evening event introduces simple ways for businesses to generate, share and track the effectiveness of original marketing content, and to plan a content marketing strategy. Topics covered on the evening include:

  • How to find the inspiration to create and publish compelling content that potential clients and existing customers can't ignore
  • How to improve your rankings on the major search engines
  • How to generate leads, maintain relationships and sell more via email
  • How to secure local, national and global media coverage with well-placed PR campaigns
  • How to engage your prospects with social media
  • How to reduce their reliance on high-cost traditional paid advertising
  • How to shorten the sales cycle and reduce the need for cold-calling
  • How to connect the dots to build a cohesive content marketing strategy
Do you have questions about Build Your Business with Content Marketing (Newcastle)? Contact John W. Hayes

When & Where

City Library
Charles Avison Building
33 New Bridge Street West
NE1 8AX Newcastle upon Tyne
United Kingdom

Monday, 14 July 2014 from 13:00 to 16:00 (BST)

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John W. Hayes

John W. Hayes has been helping small and medium-sized companies develop their business strategies online for almost as long as the Internet has been in the general public's consciousness.

Working alongside some of the biggest names in eCommerce and online marketing (including Amazon, eBay, and Google), he has dedicated much of his career to demystifying the web and highlighting opportunities for real-world businesses to grow.

He is the author of five books:

John is a regular speaker at events throughout the UK, Europe and the US, is a prolific blogger across numerous sites and is widely recognised as an influential Thought Leader in the SME online marketing arena. 

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