Learn how to build a stunning, fully optimised website to showcase your photography portfolio with Squarespace specialist Allie Astell.
This unique hands-on masterclass, specifically aimed at photographers, with approved Squarespace specialist Allie Astell will teach you how to set up and manage your own website.
Photography is a hugely competitive industry, so it's essential that your work stands out and engages the viewer from the very first glance. Squarespace is one of the simplest platforms you can use to create a beautiful website. With a variety of templates available, your portfolio will look smart and polished.
Over the course of the day, you will learn how to create perfect galleries and image optimisation for search engines. You’ll also receive guidance on making your site look stylish and professional, as well as expert advice on how to continue developing it after the class.
The course is suitable for both amateur and professional photographers who are interested in showcasing their portfolio.
Please note this course requires an intermediate level of computer literacy – it’s not suitable for absolute beginners. Practical sessions will be carried out on Mac computers in the Guardian’s education centre. The class does not include training in e-commerce or creating online shops (eg for print sales or digital downloads).
As you continue building your website after the masterclass, you are entitled to an hour’s complimentary consultancy with Allie, valid for three months.
An overview of setting up and managing a new photography portfolio or photography blog on Squarespace
How to choose the best template for your requirements
Adding pages to your website and editing text
How to style your website with logos, colours and fonts
Preparing images and creating picture galleries
The basics of SEO: expert advice on how to make your site search engine-friendly, particularly when it comes to optimising your photographs
Integrating widgets for social media and creating a contact form
Launching your website online
Handouts with advice and links to help you create your Squarespace site and continue working on it at home
Q&A and feedback on work carried out during the class
What to bring...
Ahead of the class, you’re strongly encouraged to put some thought into the content and branding of your website – for example, colour preferences, text for different pages and any photographs, illustrations or logos you would like to use.
You’re also encouraged to bring along a USB stick including some text and images to use when building web pages during the class – although this is not essential.
Allie Astell is a web and online marketing consultant and an approved Squarespace specialist, who has been building Squarespace websites since 2009. She runs the successful web agency Manage My Website, and has many years’ experience training people in website design and online marketing.
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Welcome to Guardian masterclasses – a unique programme of learning embedded within one of the world's most forward-thinking media organisations.
Masterclasses offer a broad range of short and long courses across a variety of disciplines from creative writing, journalism, photography and design, film and digital media, music and cultural appreciation.
Harnessing the expertise and specialisms within the organisation, our courses are led by first class and award winning guardian professionals whilst also drawing on the skills and expertise of other leading figures at the forefront of the creative and digital industries.
The programme is aimed at anyone interested in personal or professional development whether that be refining your skills, focusing your ambition or simply broadening your mind and gaining inspiration.