Build yourself as a brand

Whether you’re a freelancer, employed by a news publisher or hunting for new work, it’s important to stand out from the crowd and ensure your online persona is working hard for you.

Like with any brand, a personal brand should reflect your interests and core values, and is interwoven into every word you write and every picture you upload.

This two-hour course is aimed at anyone keen to develop their own personal brand to make their work more visible or more saleable.

Who is the course aimed at?

Freelancers, journalists and individuals hunting for work.

On this course you will:

Find and define your audience.

Create a clear value proposition.

Learn how to show up online and be yourself

Find your tone of voice

Discover apps that will help you create your brand aesthetic

Who is the tutor?

Emma Meese runs workshops on the effective use of social media for NUJ Training Wales. She heads up Cardiff University’s Centre for Community Journalism (C4CJ) and is also an influencer in her own right, running her own popular house renovation and interiors account on Instagram. A highly motivated journalist, she started her working life as a print journalist. Following a stint in radio she spent the best part of a decade making television programmes for the BBC. She is a non-stereotypical geek who loves fashion and technology.