Actions and Detail Panel
Building a B2B Lead Generation Machine
Tue 28 March 2017, 09:00 – 12:30 BST
About this event
Many B2B businesses have seen significant changes in their markets; from increased competition to changes in the way that Buyers identify and engage with potential new Suppliers. The impact of these changes are that for many businesses their traditional routes to market and lead generation mechanisms are less effective than in years gone by.
Who should attend?
This event is specifically designed for Business Owners and Sales & Marketing professionals within SMEs who are ambitious about developing their business, are interested in understanding how to develop their growth strategy and how to support this with sound investment in Sales and Marketing.
- Business Owners: that are responsible for the overall business strategy and sales performance.
- Senior Marketeers: who want to adapt to changes in B2B buyer behaviour and run successful marketing and lead generation activity.
- Sales & Business Development professionals: that are striving to achieving revenue targets, and want to increase lead quality, quantity and sales conversions.
9.00 - Registrations & Coffee
9.20 - Introductions
9.30 - Session 1 - Changes in how B2B businesses buy
Learn the impact these changes have had on marketing, lead generation and sales cycles and how to adapt to them.
10.15 - Session 2 - Inbound vs. Outbound marketing
What are the key differences and which one will be more successful for your business
11.00 - Coffee Break and Refreshments
11.15 - Session 3 - How to build a B2B Lead Generation Machine
How to develop the right strategy, the marketing assets you will need for your campaigns to succeed and the skills, resource and budget required.
12.00 - Q&A
12.15 - Buffet Lunch and Networking
Parking is available upon request please email: email@example.com