From Start Up to Grown Up – when many agencies start their goal is simply to make living for the founders, they start to grow and success starts to be measured on number of staff, turnover, a long client list etc. But these are all vanity measures, after all – size isn’t everything! Success isn't about being a bigger agency, it is about being a better one.
David Crawford, founder of the Digital Strategy Unit, has held board level roles in major agencies such as Branded3, twentysix, McCann, BJL and Pilot Interactive (now MadebyPi). He now advises owners of digital agencies of all shapes and sizes on how to grow and develop their businesses in a structured, strategic and sensible way. David will use this session to show how he does this as well as outline some key rules and benchmarks for agency success.