Building a Brand with Values [in-person]

Ideal for small businesses that want to build deeper audience trust, stand out with purpose, and attract loyal customers who share their ethos.

In this session we’ll cover:

• What a brand really is and why values matter
• Defining your brand values and connecting them to your business mission
• How values influence value perception and pricing
• Using your values to guide content, social media and customer engagement

Participants will take away:

• Brand values discovery worksheet
• Content idea generator aligned with your brand etho
• Brand storytelling framework (WHAT, HOW, WHY)
• Corporate social responsibility (CSR) inspiration guide

About Your Host: Lisa Clark

Lisa combines hands-on business experience with a genuine passion for helping others succeed. She’s built, grown, and sold her own SME, so she understands the real challenges business owners face and the opportunities worth chasing.

As a Business Advisor, Lisa has supported hundreds of enterprises across the private, public, and charity sectors, spanning industries from creative startups to established service providers. Her work has also included leading social value delivery for Kier Construction across major contracts, giving her a strong grounding in both purpose and performance.

Lisa’s approach is practical, supportive, and results-focused. Whether you’re refining an idea or ready to scale, she brings clarity, insight, and encouragement to help you move forward with confidence.

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BrisBES is funded by the West of England Combined Authority and Bristol City Council and delivered by YTKO.

The programme will help to boost the local economy and create employment for people in Bristol.

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

If you require any help accessing our courses, please contact us at westofengland@ytko.com

If you are not already registered for our business support programme - Register with BrisBES today!