£317.09 – £1,391.93

Building a compelling agency proposition, fame, and pitch success

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Location

The Penthouse @ The Hampshire

31 - 36 Leicester Square

London

WC2H 7LH

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Event description

Description

Developing an effective agency proposition is a tightly-focused morning conference for owners and leaders of agencies and those resposible for agency marketing.

This crucial event focuses on how to develop an agency proposition that will help you compete and win against the best in the business. The speakers will discuss their methods, processes and outcomes, sharing the process by which famous agency propositions were developed. You will come away with an understanding of:

  1. What stellar positioning looks like and how to develop one for your agency

  2. How to make your agency famous

  3. What's going through the client's mind during the pitch

There are a limited number of tickets available. You will be able to network with your fellow agency leaders during the break and after the panel session.

“I think one of the biggest compliments that I can pay the event is that it took away all the smoke and mirrors around exactly what it takes for an agency to grow and succeed. Too often events like these are excellent at the wide grandeur, but provide very little in the way of tangible action points. Here though everything was broken down masterfully into manageable sections by experts who had clearly done it all before and made that expertise incredibly accessible to all attending. I left with more ideas and strategies to try than I have in four years of running my agency. I would recommend it to anyone!”

– Ben Askins, Commercial Director, Verb Brands


Heavyweight speaker sessions

Creating a standout agency proposition

The process for creating an outstanding agency brand. Industry-leading agency chairman Felix Velarde will show you how to build a truly differentiated agency proposition. Felix has helped dozens of the UK's leading agencies create killer propsitions, including Impero: "We help make tired brands famous again" and Alpha Century: "The creative agency for entrepreneurs."

How to make your agency famous

How to make your agency proposition famous. This session will be presented by former Bite director and New Media Age editor Justin Pearse and former MD of The Drum Andy Oakes, two of publishing's marketing industry titans and now partners in Bluestripe Media.

What's going through the client's mind (that you haven't thought of)

Trailblazing CEO Kerry Glazer, of the industry's original agency matchmakers AAR, will present a masterclass on how to win pitches. With thirty years' experience at the forefront of the agency world and twenty years matchmaking some of the world's biggest accounts with agencies of every hue, this is a must-attend session.

Panel for detailed Q&A

Specific issues and answers for attendees. Questions in advance and from the floor.



Industry-leading speakers

Felix Velarde

Felix Velarde is a specialist agency chairman and growth accelerator who helps agencies triple in size during a two year programme.

Following a twenty-two year career as a pioneering agency CEO, Felix has chaired more than a dozen stellar, fast-growth agencies including five-times Agency of the Year winner Impero. He specialises in frameworks for exceptional growth, and is passionate about teaching CEOs and owners how to do it for themselves. Felix is also the UK lead for Vint Cerf’s People-Centered Internet coalition.

LinkedIn / Wikipedia

Andy Oakes

Andy's a media professional who has been in the tech and digital space since 2000 at titles such as Mobile Communications International, New Media Age, Reputation Online, MediaBriefing, and Media Post.

Most recently, Andy was Global Managing Director and Head of Content at The Drum where he helped grow the magazine from a small provincial title to a respected global publication. He drove the editorial direction and set the commercial strategy during a period of dramatic growth and industry plaudits, including winning multiple PPA awards.

LinkedIn

Justin Pearse

Justin Pearse has worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. He founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.

He has appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.

Justin also sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.

LinkedIn

Kerry Glazer

Kerry’s career includes spells at JWT, WCRS, Limbo (BBH) and Kendall Tarrant (now The Talent Business). She joined AAR as Commercial Director in 1999, was promoted to Managing Director in 2000 and to CEO in 2006. Kerry’s passion and focus at AAR is best practice in client:agency relationships, pioneering the development of tools and consultancy to help the two parties work more effectively together.

LinkedIn / AAR Group



This event is suitable for owners, MDs, CEOs, co-founders, CFOs and heads of sales and marketing of agencies of all kinds.

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Date and Time

Location

The Penthouse @ The Hampshire

31 - 36 Leicester Square

London

WC2H 7LH

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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