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Building a Digital Marketing Strategy (Salisbury)

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Milford Hall Hotel

206 Castle St

Salisbury

SP1 3TE

United Kingdom

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Communications have changed, and continue to change at a rapid pace. How does your business keep up and how do you continue to reach clients?

This one day workshop will cover two key points to help you continue to reach new clients in the age of digital.

Social media

We used to communicate with existing and potential clients using letters, the telephone, face to face and, occasionally, by fax. Then the internet arrived and everything began to change.

In 2002 LinkedIn launched, followed by Facebook in 2004 and Twitter in 2006. Now, we can still phone, text, write and speak but there’s so many different types of messaging, chat and social platforms that it can be very confusing for your small businesses to decide which ones are the most appropriate for potential clients.

Search Engine Optimisation

Across the globe, about 65% of internet users turn to Google when looking for something online (or offline) and in the UK the number is closer to 95%, which makes placement at the top of the first page of results the holy grail for business owners.

But how do you actually get your business website onto page 1 when there’s normally tens, hundreds of thousands or millions of competing sites.

That’s where Search Engine Optimisation (SEO) comes in. It’s the science, art and discipline of building a website that Google understands and likes enough to promote it above all of your competitors.

The first part of this event will look at the most popular communication tools and help you work out which ones will be the most appropriate for your business.

The second part of the workshop will look at key elements of SEO and provide you with tools and tips that will help improve your understanding, help you to make your website better or just help you understand some of the jargon that’s frequently used by Search Engine Optimisers.

Also, innovate2succeed clients are eligible for a highly subsidised IP audit. Speak to one of our advisers at the event to find out more.


ERDF, Innovate UK and i2s logo

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Date and Time

Location

Milford Hall Hotel

206 Castle St

Salisbury

SP1 3TE

United Kingdom

View Map

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